Rescuing fabrics in a single bound. Designing bags in her sleep. Sewing every stitch herself while fighting off the forces of fast fashion. Who IS she?!

Why, she's Juliet. And every ZIGZAG BY JULIET piece really does begin and end with her.

It all started with serendipity. While working in a local boutique, Juliet noticed the owners setting aside fabric samples they didn't need from their interior design business — beautiful materials headed straight for the landfill. She rescued them, and these special designer fabrics inspired her to learn how to sew. In 2023, she taught herself, launched ZIGZAG BY JULIET, and never looked back.

Since then, she has handcrafted hundreds of one-of-a-kind bags for women who appreciate beauty with a story. Through trusted connections in the fashion and interior design industries, she sources surplus fabrics, remnants, and samples that most would overlook — and transforms them into accessories that shine. She designs the silhouettes, cuts the patterns, and sews every stitch herself. She photographs the finished pieces, writes the stories behind them, and ships them to you herself. She even takes you behind the scenes on Instagram, sharing the process, the fabrics, and the moments that make each piece one of a kind. No factory. No team. No shortcuts.

Just one woman, her craft, and an unwavering belief that luxury should be both personal and purposeful.

Taking on the world, one bag at a time. There goes Juliet.